The frantic pace of ideation and production created a disconnect between the working code and goals of the design team. I brought UX research on board as quickly as possible to cut through the political and technical noise. Testing became an important tool to help reign in feature creep and focus importance on UX issues during sprints. The UX researchers brought clarity to trouble spots and gave designers the much needed data necessary to tackle some of the more difficult challenges.
As we pass the MVP milestone, I am encouraging the entire design team to spend even more time looking ahead at what’s possible. Leveraging the research data, customer feedback, and our own ideas and ambitions – I’m looking forward to seeing how this app evolves.